Toronto photographer Mark Zibert shoots “Unstoppable” campaign for Paralympics

Canadian Paralympic Committee Unstoppable Mark Zibert

Canadian Paralympic Committee Unstoppable campaign photographed by Mark Zibert

Toronto photographer and director Mark Zibert shot the “Unstoppable” campaign for The Canadian Paralympic Committee. Zibert teamed up with BBDO Toronto to produce the print ad above,as well as a TV commercial. The TV spot was a huge production that even surprised the talent, paralympic runner Alister McQueen, and was described by one participant as the most challenging project they’d ever worked on. The video was shot in one continuous take on a rainy Toronto night and the entire set was mapped in 3d before the shoot for a quick and easy build.

Here’s a behind the scenes video showing the making of the commercial with the finished spot at the end.